Tracey Forbes
Design Director at 442 Design 
www.442design.com
Tracey@442design.com

Tracey Forbes

Tracey Forbes is Design Director at 442 Design where she leads creative innovation in experience design across sporting venues, visitor attractions and cultural destinations UK-wide. With a passion for challenging industry conventions, 442 focuses on designing unique, engaging customer experiences that leave lasting impressions. 

 Combining strategy and tactical experiential design, 442 collaborate with client teams throughout the UK, creating strong commercial and creative outcomes across hospitality, retail and visitor experiences. 

 As a leader in her field, Tracey combines her expertise with a deep understanding of what it means to be a guest, supporter, and fan - as well as what it means to be the team behind the scenes - resulting in designs that work hard operationally and express the heart of the brands and teams we work with, truly connecting with our passionate audiences. 

 Tracey is also a Board Trustee with Change Mental Health and is a passionate advocate for Empathetic Listening and this skills’ ability to foster genuine connections between people.