Edwin Bessant
UK
Edwin has been the architect in shaping and building out the Ceuta Group - a global consumer outsourcing Health & Personal Care & Food & Drink brand services (Insights, Digital Marketing, Creative Design & Consumer Communication & Activation, Data Analytics, Field Marketing, Logistics, Regulatory, International sales & marketing access to 110 markets) organisation. His successful career commenced with Cadbury through Wilkinson Sword & Pfizer Consumer. Solution, culture, values and client-driven by nature, he noticed that Trade channel management and Country ‘Brand Fostering’ was rapidly growing. This became the catalyst for expanding and forming the Ceuta Group in 2014 to offer services supporting the complete journey of a brand through a single integrated solution. Bessant has always been focused on the client needs of tomorrow’s market place. Edwin is a ‘Life Fellow of the Royal Society of Medicine’, ‘Fellow of the Princes Enterprise Trust’ and ‘Fellow of the Institute of Directors’.