The Problem with “Levelling Up”

Words matter. In political contexts, the use of language can determine elections. Take the 1979 general election for example. On their way to ballot boxes across the UK, much of the public follows the guidance of a certain poster and concludes that “Labour isn’t working”. 

When it captures the public mood, language works perfectly for political purposes. When it doesn’t, agendas can go south quickly. 

In a modern context, the success of the government’s agenda to promote regional growth across the UK is hampered by its name. 

What do you think of when you see “levelling up”? 

For the many people who live outside of London, this term suggests that they should aspire to reach London’s level and will receive government support to reach this goal. This omits one small (but crucial) fact. Regions outside of London are already making enormous contributions to the creation of a more digital, more sustainable and more equitable UK. 

Take for example the Midlands’ thriving tech scene. Let’s celebrate Yorkshire’s creative industry for providing 30k+ people with jobs during a global pandemic. The South West deserves equal recognition as a home of awe-inspiring innovation in marine sciences. 

It’s true that decisions made in London will play a huge role in these regions’ economic futures. 

However, it would help if policy makers accepted that regional businesses don’t need support in accessing London. They need London to provide them with the investment and legislative support that will power the next stage of their growth. 

Perhaps the focus should be on creating a level playing field rather than “levelling up”?