Deriving Positive Benefits from LinkedIn

Many business professionals have a LinkedIn account, but a very small percentage of those who do derive a positive benefit from it.

Social media has had a huge impact on the way we communicate with each other and this is no different for business professionals. Cold calling and direct mail are things of the past. New methods of engaging with a prospective customer have to be found.

Combining his marketing background and his own personal success of generating opportunities for his clients, Nigel created Value Exchange Ltd, a business specifically to help other companies and organisations develop a strategy to engage with their target audience for the purpose of generating leads and opportunities using the LinkedIn platform. It is the home of your business personal brand.

“LinkedIn is such an underutilised tool for business development,” says Nigel “but it has to be used correctly. Spamming people through any channel has become unacceptable but done in the right way, LinkedIn affords us a wonderful opportunity to build trust and engage with our target audience”

Nigel’s passion and drive come from the fact that on a regular basis people tell him their lives and businesses have been changed as a consequence of LinkedIn. From developing a person’s LinkedIn profile to become a thought leader in their industry or using LinkedIn to engage with prospective customers, LinkedIn is an unmissable tool in the business development basket.

For more information about Nigel, check out his LinkedIn profile (of course!)
https://uk.linkedin.com/in/nigeljcliffe